Project 97b originates from the Talmud, Sanhedrin 97b:
ר׳ אליעזר אומר אם ישראל עושין תשובה נגאלין ואם לאו אין נגאלין
“If the Jewish people do teshuva — redeemed. If not — No.” -Rabbi Eliezar
The call/question of Project 97b!
We, the Jewish people face 3 great challenges.
Staggeringly High Levels of Jewish Disinterest and Disengagement in Jewish Community;
Exploding Anti-Semitism;
Intra-Jewish Animosity and Hatred - שנאת חינם
The answer of 97b!
Every Jewish act is supposed to bind us together as a people. Jews do not understand this. That is teshuva.
For those who hate, our mission is to teach. That is teshuva.
Only we can destroy ourselves and our sacred home. Internal Jewish hate is the biggest threat that we face. That means — teshuva.
How will 97b enact TESHUVA in the world?
97b will create ripples so that every Jew will know the word TESHUVA.
Every Jew will love the work of TESHUVA, bringing it to the conversations of their lives.
Every Jewish organization, through the power of TESHUVA, will grow closer to their best selves.